RCI Announces Grand Opening of Hoops Cabaret and Sports Bar

NEW YORK, NY–September 27, 2016—A subsidiary of RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced the “soft opening” of Hoops Cabaret and Sports Barthis Friday (September 30, 2016), starting at 4 PM, with the Grand Opening Celebration to be held next week, Thursday-Sunday (October 6-9, 2016).

“Hoops Cabaret is the ultimate in ‘fantasy sports’ – the first venue of its kind in Manhattan to combine the fun of a sports bar with the excitement of a gentlemen’s club,” said Eric Langan, RCI President and CEO.

Key attractions include a bevy of beautiful ladies in sexy sports themed jerseys and cheerleading outfits. At 48 W 33rd Street, it is a block from both Madison Square Garden and Penn Station and next door to RCI subsidiary, Rick's Cabaret New York, the No. 1 adult club in the city.

Club Highlights

·         Main floor designed like a basketball arena

·         Second floor Skybox style VIP suites with big screen HDTVs

·         Large party room available for events

·         State-of-the-art video and sound systems for watching games on cable and broadcast TV

·         Full service premium bar with extensive beer collection

·         Lunch, dinner and late night menu, featuring fried lobster tails, short-rib sliders, and some of the best mac and cheese bites in NYC

·         Professional and friendly wait staff

·         Open 4 PM-4 AM weekdays and 12 PM-4 AM weekends

Visit www.hoopscabaret.com

About RCI Hospitality Holdings, Inc. (Nasdaq: RICK)

With 44 units, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country’s leading company in gentlemen clubs and sports bars/restaurants. Clubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis, Indianapolis and other cities operate under brand names, such as “Rick's Cabaret,” “XTC,” “Club Onyx,” “Vivid Cabaret,” “Jaguars” and “Tootsie’s Cabaret.” Sports bars/restaurants operate under the brand name “Bombshells.” Please visit http://www.rcihospitality.com/

Forward-Looking Statements

This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the company’s actual results to differ materially from those indicated in this press release, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company’s businesses, risks and uncertainties related to cybersecurity, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. The company has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

All references to the “company,” “we,” “our,” and similar terms include RCI Hospitality Holdings, Inc. and its subsidiaries, unless the context indicates otherwise.

Entertainment & Sports Media Contact: Lonnie Hanover at (212) 242-6090 or [email protected]

Financial Media & Investor Contacts: Gary Fishman and Steven Anreder at (212) 532-3232 or [email protected] and [email protected]